Do You Have the Courage to Be Great?

Do you have the courage to be great?It’s easy to look at Fortune’s “Most Admired Companies” or the “100 Best Companies to Work for” list and think, “That’s what I want to build.”

Why wouldn’t you? Can you imagine the talent trying to work for those organizations anytime there is a vacancy? I’m sure it is a who’s who list of the best and the brightest.

However, I’m not sure most leaders have the courage to do what it takes to build and maintain the organizational health necessary to make these lists. Our organization has worked with hundreds of business leaders around the world. One thing is consistent across different continents and cultures: true courage is rare.

In some ways, this seems obvious. It is, of course why we admire the companies on that list so much. Those organizations are not common. Where we often fail to make the connection is in the implications about the leadership of those organizations. The leadership being practiced in those organizations is uncommon too – by definition. If they were common, we would not celebrate them.

So what is the secret? In my 20 years of experience, I’ve determined it comes down to one thing: courage. The organizations’ leaders must have the courage to stand by the values and behaviors they claim to want in the organization, the courage to be held accountable and to hold others accountable, and the courage to remove those from the organization not willing to model and support those values and behaviors – NO EXCEPTIONS. There can be no individual so important to the organization he or she is above the organizations’ values

If it sounds strong, it is. If it sounds difficult, it is. If it sounds uncommon, it is.

That’s why we celebrate the best places to work.

How have you seen this play out in organizations you’ve been a part of?

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